Beauty

Embracing Fall Hiring Trends: Navigating the Evolution of Fashion, Beauty, and Home Brands

With the changing seasons comes a shift in the fashion, beauty, and home industries as they gear up for the upcoming fall hiring trends. As these industries evolve, companies are preparing to embrace the transformative power of fresh talent while adapting to the evolving landscape. 

Unveiling the Canvas of Creativity

 Fall has always been a time of artistic expression in the fashion, beauty, and home sectors. Brands are on the lookout for creative minds that can breathe life into their designs, concepts, and campaigns. The canvas of creativity is expanding, and companies are seeking talented individuals who can infuse their ideas with a touch of innovation. With the evolving aesthetic preferences, brands are committed to finding individuals who can channel their passion into meaningful and captivating creations.

 Tech-Savvy Minds for a Digital Tomorrow

 The fashion, home, and beauty industries are becoming increasingly digitized, calling for professionals with a knack for technology. Brands are actively seeking tech-savvy individuals who can navigate the digital realm. As eCommerce continues to flourish and virtual experiences gain momentum, brands are looking to hire individuals who can seamlessly blend creativity with technology, bringing engaging experiences to their customers' screens.

Sustainability Champions

The fall season also brings a renewed focus on sustainability. Brands are aligning their hiring strategies with a commitment to sustainability, aiming to lessen their environmental footprint. Professionals who are passionate about eco-friendly practices are highly sought after, as companies strive to incorporate sustainable materials, processes, and ideologies into their products and operations.

 Diverse Voices, Diverse Perspectives

The shift towards inclusivity and diversity remains a driving force in the fashion, beauty, and home industries, and is one that our EB team is extremely passionate about. Brands are recognizing the value of diverse voices and perspectives in their teams. They are actively seeking professionals from various backgrounds who can contribute to a richer tapestry of ideas, designs, and solutions. Companies are on a mission to create environments where every individual's uniqueness is celebrated and harnessed for collective success.

As the industry continues to transform, we aspire to serve as a guiding light for aspiring professionals navigating these changes. With a vast network, in-depth expertise, and unwavering commitment to connecting talent with their dream jobs, we strive to uncover your desired roles in this evolving landscape.

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The Digital Beauty Revolution: 2023's Most In-Demand Roles

The beauty industry has undergone a transformative revolution, creating exciting opportunities for professionals with a flair for technology and a passion for beauty. The demand for digital beauty experts has skyrocketed, driven by technological advancements and the changing preferences of consumers. Here are some of this year’s most in-demand roles that offer a chance to shape the future of beauty.

Beauty Data Analyst - Decoding Consumer Insights

In the age of big data, beauty brands are leveraging consumer insights to drive innovation and enhance their offerings. Beauty data analysts play a pivotal role in deciphering consumer preferences, behavior, and trends. Their expertise lies in analyzing vast amounts of data from digital platforms and online interactions, providing valuable insights that guide product development, marketing strategies, and overall brand success in the digital realm.

Social Media Beauty Strategist - Mastering the Art of Digital Engagement

Social media has become the epicenter of beauty conversations and trends. Social media beauty strategists are adept at crafting impactful campaigns that resonate with online audiences, driving engagement and brand loyalty. They possess a deep understanding of various social platforms and the latest digital marketing tactics, enabling them to create compelling content that leaves a lasting impression on beauty enthusiasts worldwide.

eCommerce Beauty Manager - Navigating the Digital Retail Space

As eCommerce continues to flourish, beauty brands require skilled e-commerce beauty managers to navigate the digital retail landscape successfully. These experts oversee online sales channels, optimize product listings, and strategize promotional activities to boost online visibility and drive sales. By harnessing the power of digital marketplaces, eCommerce beauty managers play a critical role in reaching a broader consumer base.

Seize the Digital Beauty Frontier

The digital beauty revolution is here, and it's an exciting time to be part of this ever-evolving industry. As technology continues to shape the beauty landscape, digital beauty experts are at the forefront of driving innovation and change. As the industry evolves, we are here to guide aspiring professionals through these transformations. With our extensive network, expertise, and commitment to connecting talent with beauty companies, we can help individuals find their desired roles in the digital landscape.

Our dedicated team is here to support and connect you with the best opportunities in the fashion, home, and beauty industries. Together, let's navigate the digital era and embrace the future of beauty.

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#Hired!

New Day, New You

#NewDayNewYou! Please join us in congratulating this amazing group that began new careers opportunities in 2022.

Marta Herter, Morgan Nickerson, Sarah Verbeke, Kyle Patterson, Kari Herby, Kate M., Jasmine P., Teresa Maldonado, Janio Aragon, Lisa Flowers, Nicholas Miller, Jacqueline Ayala, José Luis Corona, and Frankie Winter.

And another congratulations to the growing teams that get to welcome them in! The Great. / Emily + Meritt, Vuori, Vans, a VF Company, Kendo Brands, Inc., Rhone, Ivory Ella, & more.

The Digital Shift: Catering to Online Consumers

Emerging Blue Influencer Marketing

It is not news that the digital age has remarkably changed the consumer shopping experience. In the past several years, thousands of brands have developed eCommerce platforms to accommodate the desire for convenience by consumers. In addition to the ease of online shopping, there are several factors that have contributed to this shift, but a few stand out in particular:

  • The pandemic: With health concerns associated with in-person shopping during the pandemic, many consumers turned towards online shopping for more convenience and peace of mind.

  • Increased social media usage: Brands are utilizing popular social media outlets, such as Instagram and TikTok, to market their direct-to-consumer businesses on platforms regularly used by their digitally savvy consumers.

  • Celebrity & Influencer endorsed marketing: Collaborations with celebrities and influencers are a great way for brands to reach desired consumers. When given referrals by trust social figures, consumers are more likely to desire and purchase a product. 

Many of the biggest brands in fashion, home, and beauty have capitalized on these trends to build their highly successful and robust eCommerce platforms.

A notable brand with a highly established direct-to-consumer business is Fenty Beauty. Fenty Beauty has successfully integrated customer centric strategies while positioning celebrity and founder, Rihanna, as the face of the brand.

A key to Fenty Beauty’s success is their product personalization strategy with campaigns like ‘Beauty for All’ and their ‘Show, Don’t Tell’ marketing philosophy. The brand’s commitment to creating inclusive product for all people has been widely accepted celebrated by the beauty industry.

Fenty has also collaborated with many beauty influencers who promote their products on their social media channels including YouTube, Instagram, and TikTok.

If your team is growing your direct-to-consumer business, our team has a wide network of eCommerce talent who are actively seeking new opportunities. Connect with our team here, or reach out to us at info@emergingblue.com

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Now Hiring: Retail Sales Associates

We are hiring Part-time Retail Sales Associates for our clean beauty client at their 2 locations in San Francisco. You will be responsible for educating & selling over 110 brands. Through one-on-one personal attention; clean swap consultations, …

We are hiring Part-time Retail Sales Associates for our clean beauty client at their 2 locations in San Francisco.

You will be responsible for educating & selling over 110 brands. Through one-on-one personal attention; clean swap consultations, mini facials, spa services, & color consultations, you will work closely with all clients to ensure satisfaction. Candidates must be available for at least 10 hours per week.

Click here to read the full job description and to apply. Know a great candidate? Refer them by emailing info@emergingblue.com.

Now Hiring: Marketing Brand Director

Do you have a passion for clean beauty? Great news! We are hiring a Marketing Brand Director for an innovative bioengineering company in the beauty and cosmetics space in the San Francisco Bay Area.If you are a marketing and brand leader who's highl…

Do you have a passion for clean beauty? Great news! We are hiring a Marketing Brand Director for an innovative bioengineering company in the beauty and cosmetics space in the San Francisco Bay Area.

If you are a marketing and brand leader who's highly driven and ready to influence, build, drive and own a compelling brand proposition from A to Z, then this is the perfect opportunity for you! Click below to apply and feel free to message me for more details.

Job description + to apply: https://lnkd.in/gnNXVR8

Now Hiring: Marketing Manager in San Francisco

We’re searching for a Marketing Manager in San Francisco! Are you part analytical and part creative? Do you love marketing and have experience working in the cosmetics industry? If so, we have a fantastic job for you in San Francisco, CA with a grow…

We’re searching for a Marketing Manager in San Francisco! Are you part analytical and part creative? Do you love marketing and have experience working in the cosmetics industry? If so, we have a fantastic job for you in San Francisco, CA with a growing company! Our fabulous client is looking to add to their team an eCommerce Marketing Manager. This marketing manager is responsible for developing and managing their web and education customer acquisition, email marketing and digital marketing efforts to increase site traffic and improve conversion. If you are part creative and analytical then we’d love to chat with you!

Click here to read the full job description + to apply!

Tik Tok Beauty Influencers Dominating the Space

Tik Tok is disrupting the social media space with it’s fun platform where people can share short videos that inform, inspire and create joy. Tik Tok has 800 million active monthly users, and according to Hootsuite, it is the number one most downloaded app of 2020. With the huge popularity of Tik Tok, beauty influencers have made their way to the platform to showcase new and innovative beauty trends.

We have blended together a list of our favorite Tik Tok Beauty Influencers that we think you should follow! Check their work out below.

Rowi Singh