Marketing

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The Future of Fashion eCommerce

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The future of eCommerce in fashion and beauty is being shaped by visual storytelling, and digital designers and art directors are leading the charge. Today’s consumers expect seamless online experiences that are not only easy to navigate but also visually compelling. It’s this fusion of creativity and functionality that sets brands apart.

Digital designers play a key role in crafting a brand’s online identity. Through UX/UI, motion graphics, and elevated content, they turn product pages into immersive experiences. Whether it's a homepage that draws you in or a checkout flow that keeps you moving, their work has a direct impact on engagement and conversion.

Social commerce continues to push these boundaries. Platforms like Instagram and TikTok have become more than just marketing channels—they're shopping destinations. Designers now have to think about vertical video, interactive features, and branded content that feels native to each platform.

Trends in eCommerce design are shifting toward minimalist layouts, immersive storytelling, and mobile-first experiences. Product pages are clean, content is tailored to each screen size, and brand visuals are elevated to mirror the in-store experience—only now, it's happening entirely online.

Hiring the right creative talent is more important than ever. At EB, we help fashion and beauty brands find Digital Designers and Art Directors who bring the technical expertise and aesthetic intuition needed to thrive in this fast-moving space. Whether you’re launching a new site or leveling up your content, we’ll help you find the talent who can bring your vision to life. Connect with us!

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Now Hiring: Marketing Manager

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We are seeking a creative and strategic Marketing Manager to lead the growth of a purpose-driven skincare brand rooted in sustainability and clean beauty. This is a unique opportunity to join a founder-led company with a loyal customer base, where you’ll play a pivotal role in shaping brand storytelling, driving digital performance, and amplifying a mission of ethical sourcing and wellness. $85-100K.

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Now Hiring: Community Outreach & Sales Temp

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We're hiring a Community Outreach & Sales Temp to help launch a new wellness and recovery center in Glendale, CA through local outreach and relationship-building—ideal for someone outgoing, proactive, and comfortable striking up conversations. This is a short-term role with flexible hours (full-time or part-time) paying $20–$22/hr DOE.

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Now Hiring: VP of Marketing

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We are hiring for an exciting VP of Marketing opportunity at a fast-growing DTC brand in the beauty/wellness space. This fully remote role oversees full-funnel acquisition and retention across channels like the brand’s website, Amazon, paid media, and organic social. Great opportunity to lead and scale the brand’s marketing efforts.

Ideal candidates have:

  • 1+ year in current role

  • Hands-on META ad experience ($700K+ monthly spend)

  • Managed sites with 200K+ monthly users

  • Recent CPG/DTC experience selling a physical product under $300 MSRP (non-household name)

If this sounds like a fit for you, we’d love to connect.

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The Rise of Influencer-Led & Social Media Marketing

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Today’s brands don’t just live in storefronts or websites. They exist in feeds, stories, and comment sections. Social media is where products are discovered, communities are built, and loyal customers are won. But making the most of these digital spaces takes the right people behind the scenes. Content strategy, creator partnerships, and community engagement can’t be left to chance.

That’s where specialized talent comes in. Influencer managers, for example, are key to building successful partnerships. It’s not just about finding someone with a following—it’s about negotiating contracts, tracking campaign ROI, and ensuring brand alignment. The right hire knows how to balance authenticity with results, and how to work seamlessly with creators who truly resonate with your audience.

Social Media Specialists are equally vital. They understand how to create content that clicks—literally and figuratively. They move quickly on trends while staying grounded in what the brand stands for. Whether it’s launching a TikTok challenge or refining a paid strategy, they’re shaping the digital identity of the brand day in and day out.

Community Managers are another major piece of the puzzle. Engagement doesn’t happen by accident. It takes a thoughtful, consistent approach to cultivate meaningful interactions and grow a loyal base. Great community professionals aren’t just posting—they’re listening, responding, and building spaces where people want to keep showing up.

At Emerging Blue, we understand how essential these roles are. We connect fashion, home, and beauty brands with digital talent who don’t just fill a role—they elevate it. Whether you're looking to grow your reach or deepen engagement, we’ll help you find the right social-savvy professionals to drive your brand forward.

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Now Hiring: Marketing Manager

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We are on the hunt for a collaborative Marketing Manager with strong attention to detail, a passion for storytelling, and the ability to balance multiple projects in a fast-paced environment, for our client based in sunny San Diego. Exciting opportunity to join a growing brand in the premium skincare space. $100-120K. Interested?

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Marketing Director for Luxury Jewelry Brand in LA

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Our client is a renowned jewelry brand based in Los Angeles, specializing in creating ethereal and nature-inspired jewelry pieces, meticulously crafted with exquisite attention to detail and using the finest materials. We are seeking an experienced Marketing Director who will be responsible for developing and implementing marketing strategies to drive business growth, increase brand awareness, and improve customer engagement. Salary $150-175K + 15% Bonus.

Learn more today.

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Now Hiring: Digital Content and Email Manager

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Exciting opportunity for a self-motivated and creative Digital Content and Email Manager to support our client’s business by executing design activities! In this role, you will be in charge of creating content and design assets to ensure that they fit with the look and feel of our client’s brand. Charleston, SC or remote optional. Check it out.

Now Hiring: Digital Marketing Manager

We’re fishing for a Digital Marketing Manager for our client, an outdoor apparel brand. In this role, not only will you plan and manage all aspects of digital marketing and assets used to drive Ecommerce sales and consumer engagement for a growing brand, but you also get to live in the beautiful city of Charleston, SC!

Interested? Click here to learn more and to apply!

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Now Hiring: Marketing Manager in San Francisco

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We’re searching for a Marketing Manager in San Francisco! Are you part analytical and part creative? Do you love marketing and have experience working in the cosmetics industry? If so, we have a fantastic job for you in San Francisco, CA with a grow…

We’re searching for a Marketing Manager in San Francisco! Are you part analytical and part creative? Do you love marketing and have experience working in the cosmetics industry? If so, we have a fantastic job for you in San Francisco, CA with a growing company! Our fabulous client is looking to add to their team an eCommerce Marketing Manager. This marketing manager is responsible for developing and managing their web and education customer acquisition, email marketing and digital marketing efforts to increase site traffic and improve conversion. If you are part creative and analytical then we’d love to chat with you!

Click here to read the full job description + to apply!