Our client, a San Francisco-based beauty company, is seeking a Paid Social Media Manager to oversee advertising efforts across multiple brands and platforms. This is an exciting role focusing on driving customer acquisition and revenue through strategic campaign management, performance optimization, and creative collaboration. Apply today! $105,700–$132,200 DOE.
Designing the Future of Beauty & Fashion Online
The future of eCommerce in fashion and beauty is being shaped by visual storytelling—and digital designers and art directors are leading the charge. Today’s consumers expect seamless online experiences that are not only easy to navigate but also visually compelling. It’s this fusion of creativity and functionality that sets brands apart.
Digital designers play a key role in crafting a brand’s online identity. Through UX/UI, motion graphics, and elevated content, they turn product pages into immersive experiences. Whether it's a homepage that draws you in or a checkout flow that keeps you moving, their work has a direct impact on engagement and conversion.
Social commerce continues to push these boundaries. Platforms like Instagram and TikTok have become more than just marketing channels—they're shopping destinations. Designers now have to think about vertical video, interactive features, and branded content that feels native to each platform.
Trends in eCommerce design are shifting toward minimalist layouts, immersive storytelling, and mobile-first experiences. Product pages are clean, content is tailored to each screen size, and brand visuals are elevated to mirror the in-store experience—only now, it's happening entirely online.
Hiring the right creative talent is more important than ever. At EB, we help fashion and beauty brands find Digital Designers and Art Directors who bring the technical expertise and aesthetic intuition needed to thrive in this fast-moving space. Whether you’re launching a new site or leveling up your content, we’ll help you find the talent who can bring your vision to life.
Your Guide to Social Media Careers: Job Hiring or Hunting
Social media is more than just an extension of a brand’s marketing strategy—it’s where connection, creativity, and commerce intersect. For fashion, home, and beauty brands, having the right social media team is essential to stand out in today’s crowded digital landscape.
Whether you’re a candidate looking to make your mark in the industry or a brand seeking the right talent, here’s what’s shaping the most sought-after social media professionals.
1. Industry Knowledge is Key: Social media professionals who thrive in these industries know the audience, the trends, and the nuances of the market. Hiring managers are looking for candidates who can:
Stay in sync with industry trends: Whether it’s the rise of dopamine dressing in fashion, sustainable homeware, or multi-functional skincare, being informed adds immediate value.
Adapt to brand tone and personality: Social media strategies must reflect the brand’s identity. Knowing how to create content that aligns with an audience’s expectations—be it for a luxury home goods brand or a bold beauty startup—is critical.
2. Proven Skills in Influencer Marketing and Community Engagement: Relationships are at the heart of successful social media strategies. Candidates who can demonstrate expertise in:
Influencer marketing: Familiarity with platforms like LTK (formerly LIKEtoKNOW.it), AspireIQ, or other influencer management tools is highly valued. Hiring managers want candidates who know how to identify influencers, nurture partnerships, and measure the impact of these collaborations.
Community building: Beyond managing comments or DMs, brands need professionals who know how to cultivate a loyal audience, encourage meaningful conversations, and strengthen customer relationships through social platforms.
3. Content That’s Both Creative and Strategic: Content is the foundation of any social media strategy. Hiring managers are looking for candidates who can:
Create standout campaigns: From high-performing Instagram Reels to curated TikTok trends, having a portfolio that demonstrates creativity and measurable success is a must.
Leverage planning and analytics tools: Experience with tools like Sprout Social, Hootsuite, or Later shows the ability to manage campaigns effectively and use data to inform future strategies.
Track results: Brands want to see how your efforts translate into real growth—whether that’s engagement, audience expansion, or conversions.
4. A Blend of Creative and Technical Skills: Strong candidates know how to bring ideas to life while understanding the tools and strategies that make those ideas impactful. This includes:
Design and editing capabilities: Experience with platforms like Adobe Creative Suite, Canva, or CapCut can make a candidate stand out.
SEO and paid strategies: The ability to optimize content for search or create effective paid campaigns helps extend a brand’s reach and influence.
Our Role in Social Media Hiring
If you are looking for your next role, our team partners with some of the biggest names in fashion, home, and beauty. Whether you’re interested in startups or established brands, we’ll connect your expertise with roles that match your strengths.
For growing brands, we understand the industry and its unique challenges. From influencer marketing to analytics expertise, we help you find social media professionals who can elevate your digital presence and bring value to your team.
Looking Ahead
As the importance of social media grows, so does the need for professionals who can create impactful strategies, build strong communities, and deliver measurable results. Let’s connect!