Digital

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Embracing Fall Hiring Trends: Navigating the Evolution of Fashion, Beauty, and Home Brands

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With the changing seasons comes a shift in the fashion, beauty, and home industries as they gear up for the upcoming fall hiring trends. As these industries evolve, companies are preparing to embrace the transformative power of fresh talent while adapting to the evolving landscape. 

Unveiling the Canvas of Creativity

 Fall has always been a time of artistic expression in the fashion, beauty, and home sectors. Brands are on the lookout for creative minds that can breathe life into their designs, concepts, and campaigns. The canvas of creativity is expanding, and companies are seeking talented individuals who can infuse their ideas with a touch of innovation. With the evolving aesthetic preferences, brands are committed to finding individuals who can channel their passion into meaningful and captivating creations.

 Tech-Savvy Minds for a Digital Tomorrow

 The fashion, home, and beauty industries are becoming increasingly digitized, calling for professionals with a knack for technology. Brands are actively seeking tech-savvy individuals who can navigate the digital realm. As eCommerce continues to flourish and virtual experiences gain momentum, brands are looking to hire individuals who can seamlessly blend creativity with technology, bringing engaging experiences to their customers' screens.

Sustainability Champions

The fall season also brings a renewed focus on sustainability. Brands are aligning their hiring strategies with a commitment to sustainability, aiming to lessen their environmental footprint. Professionals who are passionate about eco-friendly practices are highly sought after, as companies strive to incorporate sustainable materials, processes, and ideologies into their products and operations.

 Diverse Voices, Diverse Perspectives

The shift towards inclusivity and diversity remains a driving force in the fashion, beauty, and home industries, and is one that our EB team is extremely passionate about. Brands are recognizing the value of diverse voices and perspectives in their teams. They are actively seeking professionals from various backgrounds who can contribute to a richer tapestry of ideas, designs, and solutions. Companies are on a mission to create environments where every individual's uniqueness is celebrated and harnessed for collective success.

As the industry continues to transform, we aspire to serve as a guiding light for aspiring professionals navigating these changes. With a vast network, in-depth expertise, and unwavering commitment to connecting talent with their dream jobs, we strive to uncover your desired roles in this evolving landscape.

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 Navigating the Fashion Job Market in the Digital Era

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The fashion industry is undergoing a significant transformation driven by digitalization. This shift impacts how people shop and consume fashion, creating new trends and opportunities within the industry’s job market.

  • The Rise of E-Commerce and Digital Retail: The advent of e-commerce has revolutionized the fashion industry, leading to a surge in online shopping. As a result, there is a growing demand for professionals skilled in digital retail, including e-commerce managers, online merchandisers, and digital marketing specialists.

  • Social Media and Influencer Marketing: Social media platforms have become powerful tools for fashion brands to connect with their target audience. Influencer marketing has emerged as a dominant force, allowing brands to leverage the influence of popular personalities.

  • Data Analytics and Consumer Insights: With the abundance of data available, fashion companies are increasingly relying on data analytics to understand consumer behavior and drive business decisions. Roles such as data analysts, market researchers, and trend forecasters have become vital in providing valuable insights to fashion brands.

  • Sustainability and Ethical Fashion: The fashion industry is increasingly emphasizing sustainability and ethical practices. This shift has created opportunities for professionals dedicated to sustainable fashion supply chain management, responsible sourcing, and ethical brand consulting.

The digital era has brought forth exciting trends and opportunities within the fashion job market. As the industry evolves, our EB recruiters are here to guide aspiring talent through these transformations. With our extensive network, expertise, and commitment to connecting talent with fashion companies, we help individuals find their desired roles in the digital landscape and build successful career in the dynamic world of fashion.

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Now Hiring: Director of eCommerce

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Our client, a founder-led lifestyle brand, is looking for an experienced Director of eCommerce to bring their DTC business to the next level. Great opportunity to join the executive team of this rapidly growing brand in Charleston, SC. Click here to learn more and to apply.

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The Key to Fashion Industry Success: Identifying Top Digital Talent

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The fashion industry is undergoing a major transformation, and the direct-to-consumer (DTC) model is at the forefront of this change. The State of Fashion 2023 report highlights that DTC channels are becoming increasingly important for fashion brands, as they offer greater control over the customer experience and enable better data capture and analysis.

One key trend is the rise of social commerce, which involves selling products directly through social media platforms. This allows brands to reach consumers where they are spending their time online and offers a more seamless shopping experience. Influencers and user-generated content are also becoming more important in driving DTC sales. Another important trend is the shift towards sustainability and ethical production, with consumers increasingly seeking out brands that align with their values. DTC brands are well-positioned to capitalize on this trend, as they can communicate their values and mission directly to consumers through their marketing and messaging.

However, DTC brands also face challenges, such as the high costs of customer acquisition and the need to constantly innovate and stay ahead of the competition. To succeed in the DTC space, brands must be agile, data-driven, and willing to experiment and iterate.

Overall, the State of Fashion 2023 report suggests that DTC channels will continue to grow in importance for fashion brands over the next few years. By leveraging social commerce, focusing on sustainability and ethics, and embracing innovation, brands can succeed in this rapidly-evolving landscape.

The fashion industry is rapidly evolving, and it's more important than ever for brands to have access to top talent with the skills and expertise needed to succeed in the DTC and e-commerce space. That's where Emerging Blue comes in. 

As a leading recruiting and staffing agency focused exclusively on the fashion industry, we have the industry knowledge, experience, and network needed to help brands find and hire the best talent for their DTC and e-commerce channels. From marketing professionals with expertise in social commerce to designers with a passion for sustainability and ethics, we can help you build the team you need to succeed.

Our team of industry experts has a deep understanding of the fashion space and can help you navigate the complexities of recruiting and hiring top talent. With our global network of candidates and clients, we can connect you with the right people to drive your business forward.

So if you're looking to build a winning team for your DTC or e-commerce channel, contact Emerging Blue today. We're here to help you find the right talent to succeed in this rapidly-evolving landscape. Visit our blog to learn more about industry trends and insights.

References

https://www.businessoffashion.com/articles/direct-to-consumer/the-state-of-fashion-2023-report-dtc-ecommerce-online-retail-channel-strategy/

https://workcompass.com/identifying-top-talent/

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5 Recruiting Tips for your Direct-to-Consumer Fashion Brand

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Direct-to-consumer (DTC) fashion brands are becoming increasingly popular, thanks to their ability to sell directly to consumers without the need for intermediaries like retailers. With the rise of DTC fashion brands, the recruitment process has also evolved. In this article, we will discuss some tips for recruiting for direct-to-consumer fashion brands.

1. Understand the Brand

One of the most important aspects of recruiting for a DTC fashion brand is to understand the brand's values and mission. DTC fashion brands are known for their unique brand identity, and it's crucial to know what sets them apart from their competitors. Understanding the brand's values, mission, and culture will help you identify candidates who share the same values and are a good fit for the company.

2. Look for Diverse Candidates

Diversity is an essential element of any company, and it's especially crucial for DTC fashion brands. These brands aim to appeal to a wide range of customers, and it's essential to have a diverse team that can understand and cater to the needs of different customers. When recruiting for a DTC fashion brand, look for candidates from diverse backgrounds and with diverse skill sets. This will help the brand appeal to a broader customer base.

3. Focus on Customer Service Skills

DTC fashion brands often rely on excellent customer service to retain customers and build brand loyalty. Therefore, it's essential to look for candidates with strong customer service skills. Candidates who can communicate effectively, have empathy and problem-solving skills, and can handle customer complaints are ideal for DTC fashion brands.

4. Emphasize the Importance of Data and Analytics

DTC fashion brands rely heavily on data and analytics to make informed business decisions. When recruiting for a DTC fashion brand, look for candidates with experience in data analysis and have a good understanding of customer behavior. Candidates who can use data to improve the customer experience and optimize the brand's marketing strategy are highly sought after by DTC fashion brands.

5. Consider Soft Skills

In addition to technical skills, it's essential to look for candidates with soft skills. Soft skills like teamwork, adaptability, and creativity are essential for a successful DTC fashion brand. Look for candidates who can work collaboratively, think outside the box, and adapt quickly to new and challenging situations.

In conclusion, recruiting for a DTC fashion brand requires a unique set of skills and qualities. Understanding the brand's values, looking for diverse candidates, focusing on customer service skills, emphasizing data and analytics, and considering soft skills are all crucial elements of successful recruitment for a DTC fashion brand. By following these tips, you can build a strong team that can help your DTC fashion brand grow and thrive.

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Now Hiring: eCommerce Product Manager

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Exciting news! Our client, a women’s fashion brand based in NY, is hiring an eCommerce Product Manager and is now accepting remote candidates! If you’re eComm wiz with 5+ years of product management experience and are in the NY,  D.C., GA, CT, IL, FL, MA, TX, CO, NV, or CA, we encourage you to apply! Salary: $110-140K

Check out the full JD here.

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The Digital Shift: Catering to Online Consumers

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Emerging Blue Influencer Marketing

It is not news that the digital age has remarkably changed the consumer shopping experience. In the past several years, thousands of brands have developed eCommerce platforms to accommodate the desire for convenience by consumers. In addition to the ease of online shopping, there are several factors that have contributed to this shift, but a few stand out in particular:

  • The pandemic: With health concerns associated with in-person shopping during the pandemic, many consumers turned towards online shopping for more convenience and peace of mind.

  • Increased social media usage: Brands are utilizing popular social media outlets, such as Instagram and TikTok, to market their direct-to-consumer businesses on platforms regularly used by their digitally savvy consumers.

  • Celebrity & Influencer endorsed marketing: Collaborations with celebrities and influencers are a great way for brands to reach desired consumers. When given referrals by trust social figures, consumers are more likely to desire and purchase a product. 

Many of the biggest brands in fashion, home, and beauty have capitalized on these trends to build their highly successful and robust eCommerce platforms.

A notable brand with a highly established direct-to-consumer business is Fenty Beauty. Fenty Beauty has successfully integrated customer centric strategies while positioning celebrity and founder, Rihanna, as the face of the brand.

A key to Fenty Beauty’s success is their product personalization strategy with campaigns like ‘Beauty for All’ and their ‘Show, Don’t Tell’ marketing philosophy. The brand’s commitment to creating inclusive product for all people has been widely accepted celebrated by the beauty industry.

Fenty has also collaborated with many beauty influencers who promote their products on their social media channels including YouTube, Instagram, and TikTok.

If your team is growing your direct-to-consumer business, our team has a wide network of eCommerce talent who are actively seeking new opportunities. Connect with our team here, or reach out to us at info@emergingblue.com

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