Swimwear Hiring Trends: What Brands Need Now

Swimwear has evolved. What used to be a seasonal drop is now a year-round category tied to travel, lifestyle, and everyday wear. Brands are doubling down on fit, design, and storytelling, and the right team behind the scenes is what makes it all work.

We’ve supported swimwear brands like Hermoza, Monday Swimwear, Minnow Swim, Everything But Water, Pacsun, and more as they’ve scaled their teams across design, digital, and retail. Here’s where we’re seeing the strongest hiring trends—and how we can help.

Technical Designers are a priority. Fit is everything in swim, and hiring talent who understands stretch fabric, performance construction, and size inclusivity can make a major impact. These roles often require specific experience that can be hard to find, especially when timing is tight.

Social and influencer marketing roles continue to grow. Brands are looking for people who can create and manage content, build partnerships, and keep up with the pace of digital without losing sight of the brand’s tone. We’ve helped build out these teams with candidates who know how to drive reach and relevance.

Merchandisers and Buyers are thinking beyond swim. As brands expand into apparel, accessories, and even beauty, we’re helping hire talent who can build smart assortments and bring new categories to life while staying aligned with brand identity and margins.

Retail and pop-up hiring is also picking up. From seasonal stores to resort activations, we help place in-store talent who can deliver great service and represent the brand well—often with tight turnaround times.

And freelancers continue to play a big role. Many brands bring in flexible talent across copy, design, email, or paid media to support product drops or campaign cycles. We place creative and digital freelancers who know how to hit the ground running.

Whether you're wrapping up summer or planning for resort and next year, we help swimwear brands find talent who understand the category and how to move with it. Let’s connect.

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