Mother’s Day is a moment to celebrate the people who do it all—and a great reminder that work-life balance looks different for everyone. Brands are increasingly recognizing the importance of supporting working parents with flexible options, including maternity leave coverage.
We often see clients reaching out with temporary or freelance needs to fill these types of gaps—whether it’s a brand marketing lead going out on parental leave or a product development manager stepping away for a few months. And these roles are more than just stopgaps. They’re opportunities to bring in fresh perspective, keep momentum going, and make sure transitions feel seamless.
Freelance and temp talent brings a unique kind of adaptability. These professionals know how to get up to speed quickly, handle short-term priorities with confidence, and deliver results without a long onboarding process. Many have years of experience across top brands and can be a huge asset during times of team transition.
Whether it’s three months or a full year, maternity leave coverage doesn’t have to mean a pause in progress. With the right support, it can actually be a moment for brands to strengthen their team, try out new talent, and plan for long-term success.
And for professionals interested in freelance or temp work, these roles offer flexibility, fresh experiences, and a way to stay connected to the industry without a long-term commitment. It’s a win-win.
We connect brands with creative, experienced freelance talent ready to jump in—maternity coverage included. We’re here to support whatever your team needs, whenever you need it.