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New Day, New You

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#NewDayNewYou! Please join us in congratulating this amazing group that began new careers opportunities in 2022.

Marta Herter, Morgan Nickerson, Sarah Verbeke, Kyle Patterson, Kari Herby, Kate M., Jasmine P., Teresa Maldonado, Janio Aragon, Lisa Flowers, Nicholas Miller, Jacqueline Ayala, José Luis Corona, and Frankie Winter.

And another congratulations to the growing teams that get to welcome them in! The Great. / Emily + Meritt, Vuori, Vans, a VF Company, Kendo Brands, Inc., Rhone, Ivory Ella, & more.

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The Digital Shift: Catering to Online Consumers

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Emerging Blue Influencer Marketing

It is not news that the digital age has remarkably changed the consumer shopping experience. In the past several years, thousands of brands have developed eCommerce platforms to accommodate the desire for convenience by consumers. In addition to the ease of online shopping, there are several factors that have contributed to this shift, but a few stand out in particular:

  • The pandemic: With health concerns associated with in-person shopping during the pandemic, many consumers turned towards online shopping for more convenience and peace of mind.

  • Increased social media usage: Brands are utilizing popular social media outlets, such as Instagram and TikTok, to market their direct-to-consumer businesses on platforms regularly used by their digitally savvy consumers.

  • Celebrity & Influencer endorsed marketing: Collaborations with celebrities and influencers are a great way for brands to reach desired consumers. When given referrals by trust social figures, consumers are more likely to desire and purchase a product. 

Many of the biggest brands in fashion, home, and beauty have capitalized on these trends to build their highly successful and robust eCommerce platforms.

A notable brand with a highly established direct-to-consumer business is Fenty Beauty. Fenty Beauty has successfully integrated customer centric strategies while positioning celebrity and founder, Rihanna, as the face of the brand.

A key to Fenty Beauty’s success is their product personalization strategy with campaigns like ‘Beauty for All’ and their ‘Show, Don’t Tell’ marketing philosophy. The brand’s commitment to creating inclusive product for all people has been widely accepted celebrated by the beauty industry.

Fenty has also collaborated with many beauty influencers who promote their products on their social media channels including YouTube, Instagram, and TikTok.

If your team is growing your direct-to-consumer business, our team has a wide network of eCommerce talent who are actively seeking new opportunities. Connect with our team here, or reach out to us at info@emergingblue.com

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EB Holiday Gift Guide 2022

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Emerging Blue Holiday Gift Guide 2022

We are fortunate to partner with some of the best brands in fashion, home, and beauty each year. While you’re shopping for your loved ones this season, rest assured that any gift from these brands will be just as special as the talented teams that create it.

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Genderless Fashion: Inclusivity in the Apparel Industry

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Genderless fashion

We were so excited to see genderless fashion make an appearance at New York Fashion Week 2022 as it shines a new light on inclusivity in the apparel industry.

Gender-fluid brands are taking great strides to make the apparel industry more inclusive. By creating apparel for all people, despite gender identity, these brands are providing options that better suit and represent their employees and customers. You can check out a few of the amazing gender-fluid collections at TomBoyX, Sans Gêne, ClHu, and The Phluid Project.

According to GET Phluid, an across-industry leader in corporate education, companies with long-term commitments to LGBTQIA+ inclusiveness outperform others in their sector. Not only is more representation better for employees and customers, but it has clear benefits for companies including improved financial performance, stronger innovation, less attrition, and a more engaged workforce.

Also according to GET Fluid, 77% of Generation Z claims that a company’s diversity and inclusion policies are a determining factor for their choice of employer. Moreover, Gen Z and millennials will soon make up the majority of the workforce and are deeply passionate about inclusion.

Vans sets a great example for cultivating inclusivity in the workplace. In 2022, Vans donated $200,000 to three organizations that are all dedicated to uplifting the voices of the LGBQIA+ community. The brand also empowered three artists of the community to express their individuality through their own artistic collections that can be seen here.

Check out these resources that can help you to best cultivate inclusive hiring practices, educate your team, and offer support to organizations who uplift underrepresented communities.

Our team provides recruiting, HR, and employer branding support to help your team achieve a positive and inclusive company culture. Connect with us here or at info@emergingblue.com.