It Pays To Have Friends
We believe that good people know good people. Learn more about how you can refer a friend and get paid.
Triple Job Alert!
#TripleJobAlert! A growing brand for womenswear and denim is building both their design and digital teams in Vernon, CA! We’re #hiring a Senior Technical Designer, an eCommerce Manager and a Graphic Designer. Learn more about these opportunities below:
Brand DNA: Finding the Authentic Match
The term ‘Brand DNA’ isn’t new to brands within the retail industry, but it has grown to be more of a focus in brand talent consideration and acquisition.
Much like in biology, Brand DNA is the core of the brand. It is the make up of the brand’s personality, ethos, and voice within the industry. A brand’s DNA is what separates it from its competitors, not necessarily in strategy or product, but in identity and values.
In retail specifically, setting a clear of expression of brand DNA creates greater opportunity for customer brand loyalty and attracts talent that parallels brand DNA.
Image Source: Brandculture.com
It is often said that people are a company’s greatest asset. Employees are an extension of the brand. Hiring the right talent that inherently possesses the brand DNA ensures a more seamless and authentic experience for the customer.
In retail specifically, skills can be taught. DNA, however, is inherent and can only be enriched. Hiring a new associate for a retail space will likely require training of the POS system, restock procedure, and cleanliness and merchandising standards. Often brands even go as far as instructing the new hires on how to greet, engage with, and sell to the customer. It is fair to say that customer interactions may take some time to become comfortable.
The difference between hiring someone with the basic retail skillset vs. someone who shares the brand DNA, is authenticity in engagement and enthusiasm for the task being completed. When a brand hires individuals who share the personality, ethos, and voice of their brand, the talent better represents the brand during the time of development and will be more authentic in doing so. Naturally, shared purpose + shared fate= higher performance + better results.
According to statistics pulled from a commissioned Forrester Consulting study conducted on behalf of Shopify,
“Forty-nine percent of retailers say hiring and retaining employees will be a top challenge over the next year, something 40% of brands are striving to improve. This comes as no surprise considering staff at major retailers have been expressing their frustration with the industry through striking and quitting.”
Now more than ever, talent is focusing on finding brands that they identify with to work for. According to the same study, “83% of millennials expect brands to align with their values.”
Brands are being called to greater transparency in their practices and values. Brandculture.com said it well,
“ Your employee brand experience represents the manifestation of what employees see in the company now… and the aspirations of what they’re working for in the future. By defining the value, you claim as a company and creating an employee brand experience rooted in a common bond and shared values, the flag of your culture will fly high, long into the future.”
Clearly, hiring brand DNA matched individuals leads to greater retention and reduces turn over.
Vuori, a premium performance apparel brand, is a great example of a brand who is in touch with their brand DNA and keeps it at the forefront of their hiring process. They look for those who are an authentic match and not just those who have the skillset.
They are a value-based business who aim to “bring together people from all walks of life to create and share positive, meaningful experiences.”
“At Vuori our guiding principles are simple...we aim to make great products, be in great relationships and live extraordinary lives.”
Since the retail staffing environment is competitive and challenging, finding that authentic brand DNA match can take time and work. As a brand focused recruiting agency, Emerging Blue makes it a priority to understand your brand’s DNA, ethos, and culture to the fullest extent.
With a robust internal database of candidates and recruiters with large networks of talent connections, Emerging Blue is driven to find candidates that are not only top tier talent but that inherently possess your brand DNA.
If you’re looking for talent that shares your brand’s DNA, connect with us here or send us an email at info@emergingblue.com.
Additional Sources:
https://www.linkedin.com/pulse/brand-identity-hiring-employees-fit-planning-your-recruitment-gill
https://www.linkedin.com/pulse/how-ensure-your-employees-have-companys-dna-rosalin-mohanty
Celebrating Our Recent Hires
There’s no better feeling than helping incredible talent land their dream jobs. Please join us in congratulating this great group as they begin the next chapter in each of their careers!
Andrew Chan, Elizabeth Leon, Lisa Lazarus, Jackie Hinman Rotz, Eliana Charalambous, Jillian Graves, Philomena Block, Christina lohnchellis, Dave Smith, Marianna Dallow, James Lane, Cody Cooper, Adrien Valdez, Sophia Wu, Chanel Burns, Justin H., Lyndsay Hargrave, Kathleen Faulkner, Erika Chavira, Jaclyn Nord, Monica Cioffi, Aaren Wheeler, Ariel Cojab, Meredith Ascari, & Trecia F.
And of course congratulations to the growing teams that get to welcome them in. Mizzen+Main, PACSUN, Marine Layer, Kendo Brands, Inc., Rhone, Vuori, and more.
Now Hiring: Store Manager & Sales Associates
An American lifestyle brand is growing their retail team in SoHo! We’re looking for an experienced Store Manager and reliable Sales Associates to demonstrate excellent customer service skills and provide support all retail functions on the salesfloor.
Interested? Check out these opportunities below:
Now Hiring: Technical Designer
Any technical designers looking for an excuse to move to Charleston, SC? We’ve got the perfect opportunity with our client, a notable and rapidly growing swimwear brand.
Job Ops in Digital & eCommerce
You know by now that the Great Race for eCommerce Talent is on. We’re helping our clients cross the finish line by finding them the best talent in digital & eCommerce. Check out our job opportunities below:
Senior Director Technical Solutions Architect/Engineer
Senior Product Manager - Digital & eCommerce
It Pays To Have Friends
We believe that good people know good people. Learn more about how you can refer a friend and get paid.
The Great Race for eCommerce Talent
Over the past several years, convenience has increasingly become a priority for consumers during their shopping experience. According to the National Retail Federation, “83% of consumers say convenience is more important now compared with 5 years ago.” As a strategy to remain competitive and to keep up with the evolving meaning of convenience, companies are racing to find the best talent to build their eCommerce businesses.
This growing demand for convenience can be partially attributed to the pandemic that began in 2019. With the global shift towards online shopping, brands have faced the challenge of developing robust eCommerce platforms that allot for the most seamless, innovative shopping experiences for their consumers. The desire for a strong online presence has increased competition to find the finest talent in the eCommerce and digital space.
With the number of eCommerce businesses growing exponentially, consumers are flooded with options to choose from, leaving brands’ customer loyalty in jeopardy. To attract and retain consumers, brands are constantly seeking dynamic eCommerce talent to manage their digital tools and develop innovative strategies to enhance their overall online presence.
Successful eCommerce teams are blended in experience and skill. There are individuals who specialize or oversee certain areas like digital advertising, performance & growth marketing, customer acquisition, loyalty & retention, graphic & UX design, social media, etc. These eCommerce teams are equipped to conduct implementation and foresee functionality of existing and new digital products. Some of these include virtual try-ons, better product pages, curbside pick-up, faster check-out, and more.
Jenna Elliott, our client and co-founder of notable direct-to-consumer brand, Free Fly Apparel, commented on today’s competitive eCommerce environment, saying,
“ The eCommerce landscape has changed dramatically over the past 2-3 years. Building a team of capable and dynamic eCommerce marketers has been a key to our success as we navigate this ever-changing landscape. In recent years, we’ve been laser-focused on hiring eCommerce marketers who are trained to make data-driven decisions, understand the nuances of performance marketing, and can nimbly shift to optimize marketing mix.”
The great race for eComm talent has begun and businesses are actively seeking new candidates to build, implement, and manage the latest innovations in the ever changing digital world. NRF Vice President for Research Development and Industry Analysis Mark Mathews said, “As the industry evolves, retailers will look to identify additional ways to save consumers time and effort.” These businesses will continuously strive to find the talent that sees the value in convenience and can use it as a strategy for substantial growth and success.
If you’re looking for the right digital talent to share your vision for growth, connect with our team at info@emergingblue.com.
From Start to Start Date
EB 360 is a one-of-a-kind, full cycle recruiting solution that provides support during the entirety of the hiring process. We are continuously evolving this program to cater to our clients’ current needs and those as we grow together in partnership. A flexible and adaptable service, EB 360 can be customized for any brand looking to grow their team. Originally named our ‘On-Site’ service, EB 360 will partner as your very own full-time, in-house recruiting team, at a competitive cost.
The bonds we share with our EB 360 clients are special. Being so integrated with their teams, we build very strong relationships that teach us about their internal dynamic, company culture, and their mission. To provide the full 360 service, our team manages the entirety of the recruiting process. We will leverage all of our systems, tools, and resources to find the best talent for the job. For our special EB 360 clients, we will:
Write & edit job descriptions, so you don’t have to.
Post your jobs on a wide range of job boards and social platforms including, but not limited to, our Jobs Page, LinkedIn, Facebook, Instagram, Twitter, Handshake, Creatively, and more.
Create & promote content about your brand on our Blog.
Manage your internal applicants.
Conduct multiple screenings & submit only the best candidates for the job.
The hiring process can be lengthy and challenging. EB 360 is designed to take the weight and pressure of talent acquisition off our clients’ shoulders. From the start of the search to the start date of the dream employee, our EB 360 clients have our full support.
If you are growing your team and need staffing support, we would love to work with you. You can reach out to our VP and leader of EB 360, Christina Jones, to learn more about our EB 360 service and how it could benefit your business. Connect with us at info@emergingblue.com.
Now Hiring: Corporate Controlling Director
We’re hiring for an exciting leadership opportunity for a luxury brand in Westlake Village, California! As their Corporate Controlling Director, you will be responsible for providing financial consulting as well as spearheading the accounting, planning and budgeting process.
Read more about the role here.
Now Hiring: IT Associate
Calling all IT experts in Dallas! We’re hiring an IT Associate to support the IT team at Mizzen+Main. This is a great opportunity to work with one of the fastest growing, most innovative brands in performance apparel.
Click here to learn more.
Wear Your Dream Job
We want you to have a job that you love. If you’re ready to put on your next career “outfit,” we can help.
We’re always hiring fashion & apparel designers, developers, merchandisers, and more!
Director of Merchandising - Boys and Newborn
Senior Technical Designer - Womenswear
It Pays To Have Friends
We believe that good people know good people. Learn more about how you can refer a friend and get paid.
The Rise of Brand Collaborations
With Yeezy Gap Engineered by Balenciaga, Adidas for Prada Re-Nylon, and hundreds more, you’ve probably noticed that there are more fashion brand collaborations right now than ever before. Collabs have become so explosive because of their ability to inspire new collections outside of brands’ typical styles, therefore introducing them to new audiences.
For some companies, there are full teams designated solely to creating and developing collaborations. Bay Area giant, Levi Strauss and Co., has an entire design and merchandising team dedicated to collaborations, producing approximately 24 collab collections per year! You can check out all of their collaborations here.
In addition to expanding brands’ reach, collaborations create new energy within brands. Using celebrities and influencers is a common strategy that helps these collabs better target their consumers and create interest at the celebrity level. Check out this brand new Levi’s collaboration with Naomi Osaka, Japanese tennis player, that just dropped a few weeks ago – right at the time of Wimbledon!
When it comes to the job market, collaborations create many new opportunities for jobs. Collabs require a unique, niche set of skills. By widening brands’ reach to new customers, designers, and creatives, collaborations create more opportunity for diversity and inclusiveness in fashion.
Now Hiring: Digital Marketing Manager
Calling outdoor lovers in the digital marketing space – we’re hiring a Digital Marketing Manager for an outdoor apparel brand in Charleston, SC. This is a great opportunity for digital marketers that are ready to break into the eComm space. The eCommerce industry has fantastic long-term growth opportunities and is currently one of the fastest growing sectors!
Looking For a Role in Retail or HR?
We’re always hiring for Retail & HR jobs in fashion, home, & beauty.
Check out the jobs we’re working on today:
Human Resources Business Partner - San Diego
Human Resources Business Partner - Carlsbad
Now Hiring: Assistant Designer
Check it out! We’re hiring an Assistant Designer for a surf & lifestyle apparel brand in Pacific Palisades, California! This is a gnarly opportunity to learn directly from the brand’s Design Director and team while supporting all phases of the design process for the brand’s swim and apparel lines.
Read more about the job here.