Retail

Navigating the Upcoming Holiday Season's Workforce Trends  

With the holiday season comes bustling stores, online shopping sprees, and a surge in consumer demand. As the retail landscape evolves, so do the job opportunities within it. If you’re looking to amp up your customer’s holiday shopping experience, you may want to consider investing in some high demand talent this time of year.

 E-commerce Fulfillment Specialists: The rise of online shopping has led to an increased demand for e-commerce fulfillment specialists. These professionals ensure that orders are picked, packed, and shipped efficiently. As more consumers opt for the convenience of online shopping, expect to see a surge in these roles during the holiday season.

Customer Experience Associates: In an era where customer experience is paramount, retailers are hiring associates dedicated to providing exceptional service. These roles often involve engaging with customers in-store, offering personalized recommendations, and ensuring a seamless shopping experience.

Technology and Data Analysts: Retailers are increasingly leveraging technology to enhance customer experiences and optimize operations. Technology and data analysts are needed to gather and interpret data, enabling retailers to make informed decisions about inventory management, marketing strategies, and more.

Seasonal Sales Associates: Seasonal sales associates are a staple during the holiday season, but their roles are evolving. Retailers are now seeking individuals who not only assist customers with purchases but also possess strong product knowledge and can engage in cross-selling and upselling.

Online Merchandisers: Online merchandisers curate product displays on e-commerce websites, making sure they are visually appealing and user-friendly. Their role is pivotal in driving online sales, especially during peak shopping seasons.

The holiday season brings a wave of job opportunities in the retail industry, but it's essential to stay informed about emerging roles and trends. Whether you're a job seeker looking to capitalize on these surging opportunities or a retailer seeking to meet evolving customer expectations, understanding the changing landscape of retail jobs can be key to success. 

At EB, we specialize in connecting businesses with talented professionals who can navigate these workforce trends for a prosperous and fulfilling season. We strive to help elevate brands’ holiday season workforce strategy and ensure a seamless and successful retail experience for both job seekers and retailers.

References:

https://nrf.com/blog/how-retail-sales-associate-role-has-changed-over-last-decade

Embracing Fall Hiring Trends: Navigating the Evolution of Fashion, Beauty, and Home Brands

With the changing seasons comes a shift in the fashion, beauty, and home industries as they gear up for the upcoming fall hiring trends. As these industries evolve, companies are preparing to embrace the transformative power of fresh talent while adapting to the evolving landscape. 

Unveiling the Canvas of Creativity

 Fall has always been a time of artistic expression in the fashion, beauty, and home sectors. Brands are on the lookout for creative minds that can breathe life into their designs, concepts, and campaigns. The canvas of creativity is expanding, and companies are seeking talented individuals who can infuse their ideas with a touch of innovation. With the evolving aesthetic preferences, brands are committed to finding individuals who can channel their passion into meaningful and captivating creations.

 Tech-Savvy Minds for a Digital Tomorrow

 The fashion, home, and beauty industries are becoming increasingly digitized, calling for professionals with a knack for technology. Brands are actively seeking tech-savvy individuals who can navigate the digital realm. As eCommerce continues to flourish and virtual experiences gain momentum, brands are looking to hire individuals who can seamlessly blend creativity with technology, bringing engaging experiences to their customers' screens.

Sustainability Champions

The fall season also brings a renewed focus on sustainability. Brands are aligning their hiring strategies with a commitment to sustainability, aiming to lessen their environmental footprint. Professionals who are passionate about eco-friendly practices are highly sought after, as companies strive to incorporate sustainable materials, processes, and ideologies into their products and operations.

 Diverse Voices, Diverse Perspectives

The shift towards inclusivity and diversity remains a driving force in the fashion, beauty, and home industries, and is one that our EB team is extremely passionate about. Brands are recognizing the value of diverse voices and perspectives in their teams. They are actively seeking professionals from various backgrounds who can contribute to a richer tapestry of ideas, designs, and solutions. Companies are on a mission to create environments where every individual's uniqueness is celebrated and harnessed for collective success.

As the industry continues to transform, we aspire to serve as a guiding light for aspiring professionals navigating these changes. With a vast network, in-depth expertise, and unwavering commitment to connecting talent with their dream jobs, we strive to uncover your desired roles in this evolving landscape.

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Connection = Conversion: The Formula for a Fruitful Holiday Season

Emerging Blue Retail Holiday

Trends This Holiday Season

According to holiday shopping statistics from 2020, 38% of US consumers planned to start stocking on gifts in October, and another 23% before Thanksgiving. Only 22% said they’d wait until Thanksgiving to start their holiday shopping.

With the customer concerns of the state of the economy, many retailers are encouraging early consumer spending by running sales to compete with their Black Friday promotions. These sales are spanning from anywhere between 20%-70% off to capture even the most strategic of holiday spenders. With early promotions and strategic sales tactics ruling the holiday season, we can only wonder, what this will look like for consumers and how can retailers best prepare?

What Retailers Can Expect

Higher volumes of shoppers! Customers will capitalize on these promotions while also heading to retailers for the in-person experience, service, and holiday shopping tradition.

In the US, 81% of Gen Z consumers prefer to shop in stores to discover new products and more than 50% say in-store browsing is a way to disconnect from the digital world.
— Kearny.com

What Customers Can Expect

With customers being hyper focused on promotional sales, many of which they can capitalize on through omni channel, their in-store shopping experience will be quite specific. Customers will be seeking excellent service, authentic engagement, a well-loved store, and overall, a strong brick and mortar shopping atmosphere.

Implement A Fluid Shopping Experience

In-store and omni channel experiences are more intertwined than ever before. While some customers may visit stores to view an item and later order it online, some customers will do the opposite: viewing merchandise online and making purchases in-store. Brands that create fluid cross channel shopping experiences for the customer will see a smooth and fruitful season.

Be a Leader That Inspires

In the spirit of the holiday season, we cannot forget the hard retail workers that drive the in-store experience. As retail leaders, it is important to inspire excitement of suggestive selling and authentic customer engagement to all employees that interact directly with customers. This year, a big driver of conversion of sale will be the connection that is made between the customer and the sales associates. Customers are being very thoughtful and strategic in their purchasing, so it is important when they are visiting the stores to invoke a connection and level of trust in what is being suggested to the customer by the team. A great reminder is to keep work fun for the team! In-store contests, praise, and empowerment make a big difference in employee attitude during this time of the year.

Take Care of Your Team

Employees tend to buy into initiatives and perform better when they feel valued and motivated. This season can be physically and emotionally training for most, including the teams that work tirelessly to support the magic of the season in the retail setting. This is a reminder to be empathetic leaders this season. Honor requests and suggestions where possible without disrupting business. Check in on your team, an extra 10-minute break when business permits will go a long way on those long days. You can also consider shorter shifts to optimize productivity and minimize burnout. It is in your power to set the example for tone and pace when working with the team. The season is taxing for retail employees, so be thoughtful and creative in ways to keep it fun. The greatest asset to a brand’s success this season, and every season, is its people.


Articles referenced:

Retail Statistics for 2022: 53 Data-Backed Retail Stats To Know (shopify.com)

115 Customer Service Facts (Including Trends and Statistics) | Indeed.com

Retail Facts and Figures – October 2022 Update (shopreme.com)

https://savemycent.com/holiday-shopping-statistics