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Executive Leadership Opportunity with SCOUT Bags!

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Emerging Blue Executive Leadership Job

SCOUT Bags has been a long-time partner of ours and it has been a pleasure to watch this team grow immensely over the past years. We’re excited to continue this partnership in our search for a VP of Wholesale Sales to add to their team. The ideal candidate will be a team player, success-driven, and eager to build, lead, and scale their wholesale business.

This role is based in Washington, DC, however for the right person, is open to remote.

Spread the word or apply today!

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New Day, New You

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#NewDayNewYou! Please join us in congratulating this amazing group that began new careers opportunities in 2022.

Marta Herter, Morgan Nickerson, Sarah Verbeke, Kyle Patterson, Kari Herby, Kate M., Jasmine P., Teresa Maldonado, Janio Aragon, Lisa Flowers, Nicholas Miller, Jacqueline Ayala, José Luis Corona, and Frankie Winter.

And another congratulations to the growing teams that get to welcome them in! The Great. / Emily + Meritt, Vuori, Vans, a VF Company, Kendo Brands, Inc., Rhone, Ivory Ella, & more.

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The Digital Shift: Catering to Online Consumers

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Emerging Blue Influencer Marketing

It is not news that the digital age has remarkably changed the consumer shopping experience. In the past several years, thousands of brands have developed eCommerce platforms to accommodate the desire for convenience by consumers. In addition to the ease of online shopping, there are several factors that have contributed to this shift, but a few stand out in particular:

  • The pandemic: With health concerns associated with in-person shopping during the pandemic, many consumers turned towards online shopping for more convenience and peace of mind.

  • Increased social media usage: Brands are utilizing popular social media outlets, such as Instagram and TikTok, to market their direct-to-consumer businesses on platforms regularly used by their digitally savvy consumers.

  • Celebrity & Influencer endorsed marketing: Collaborations with celebrities and influencers are a great way for brands to reach desired consumers. When given referrals by trust social figures, consumers are more likely to desire and purchase a product. 

Many of the biggest brands in fashion, home, and beauty have capitalized on these trends to build their highly successful and robust eCommerce platforms.

A notable brand with a highly established direct-to-consumer business is Fenty Beauty. Fenty Beauty has successfully integrated customer centric strategies while positioning celebrity and founder, Rihanna, as the face of the brand.

A key to Fenty Beauty’s success is their product personalization strategy with campaigns like ‘Beauty for All’ and their ‘Show, Don’t Tell’ marketing philosophy. The brand’s commitment to creating inclusive product for all people has been widely accepted celebrated by the beauty industry.

Fenty has also collaborated with many beauty influencers who promote their products on their social media channels including YouTube, Instagram, and TikTok.

If your team is growing your direct-to-consumer business, our team has a wide network of eCommerce talent who are actively seeking new opportunities. Connect with our team here, or reach out to us at info@emergingblue.com

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EB Holiday Gift Guide 2022

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Emerging Blue Holiday Gift Guide 2022

We are fortunate to partner with some of the best brands in fashion, home, and beauty each year. While you’re shopping for your loved ones this season, rest assured that any gift from these brands will be just as special as the talented teams that create it.