Having noticed a gap in the industry of tones for all skin types, Rihanna launched Fenty Beauty in 2017 so that “people everywhere would be included.” Her focus has always been to create a lightweight product that works for all skin tones, especially those that are traditionally most difficult to match. One of our favorite things about her line is her goal to “make skin look like skin.”
Fenty Beauty has grown exponentially since it’s initial launch, and is now one of the largest players in today’s beauty industry. In an industry that has been so traditionally exclusive, we admire her commitment towards inclusion of all people with all skin types. There is no doubt that the success of a brand with these strong values at the core of it’s foundation, is well deserved.
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