Portfolio Tips

AI As Part of the Hiring Conversation

AI As Part of the Hiring Conversation

AI has quickly become part of the way many teams work, and naturally, it’s starting to come up more often in hiring conversations, too.

As recruiters, we’re seeing employers take an interest in candidates who have some familiarity with AI and understand how it can support their work. This doesn’t necessarily mean being an AI expert or having a technical background. In many cases, employers are looking for candidates who are comfortable with the tools available and understand when they can make a process more efficient.

For candidates thinking about their next move, AI experience is becoming another skill worth developing and, when relevant, talking about during the hiring process.

AI Experience Can Look Different Across Roles

There isn’t one definition of “AI experience,” especially across creative and consumer industries. How someone uses AI in a marketing role will look very different from how it might support someone working in design, ecommerce, recruiting, finance, or operations.

A marketer might use AI to help organize research or analyze campaign insights, while someone in ecommerce could use it to work through product data or identify patterns. Creative teams may explore AI during early research and ideation, while other functions might use it to simplify repetitive administrative work.

The value comes from understanding how the technology can support the work while still relying on the experience, judgment, and creativity behind it.

Employers Are Interested in How It’s Being Used

Simply listing an AI platform under the skills section of a resume doesn’t say much on its own. Sharing how that platform has actually been used can give employers a much better sense of someone’s experience with AI.

If an AI tool helped streamline a process, organize information, support research, or save time on a repetitive task, that context tells a much stronger story. Candidates can include relevant examples on a resume, but these experiences can also come up naturally during an interview.

There’s a difference between knowing the name of an AI tool and understanding how to use it thoughtfully. As AI becomes more common in the workplace, that distinction is becoming more important.

Curiosity Goes a Long Way

AI is changing quickly, which means there will always be something new to learn. Candidates don’t need experience with every platform or the latest tool to show that they’re comfortable with the technology.

Taking the time to explore the tools that are relevant to a particular field can be a good place to start. This could mean learning how AI is already being used within a current role, experimenting with a new platform, or simply staying informed about how the technology is changing the industry.

For someone early in their AI experience, talking about what they’ve learned and where they see opportunities to use it can be just as meaningful as having a long list of tools on a resume.

The Human Side Still Matters

With so much conversation around AI, it can be easy to assume that every employer is looking for someone who can automate more of their work. What we’re seeing is more nuanced, with employers showing interest in AI skills while continuing to value the human experience behind the work.

The skills that have always mattered still matter. Creativity, communication, industry knowledge, problem-solving, leadership, and good judgment don’t become less valuable when AI enters the picture. If anything, knowing how to pair those skills with new technology can make them even stronger.

In industries built around brands and people, the human perspective remains a big part of the work.

Adding AI to the Career Story

For candidates already using AI, it may be worth taking another look at how that experience is represented professionally. Rather than adding “AI” as a standalone skill, think about where it has actually made a difference in the work.

A resume bullet can mention a process that became more efficient. A portfolio might show how AI supported research or ideation while still making the candidate’s own contribution clear. During an interview, a real example can help explain not only which tools were used, but why they were useful.

As recruiters, we’re always paying attention to the skills employers are asking about and how those needs are changing. AI is becoming part of that conversation, but it’s still one piece of a much bigger picture when evaluating talent.

The goal isn’t to become an AI expert overnight. Staying curious, continuing to learn, and understanding how these tools can complement existing skills and experience can help candidates feel more prepared as AI becomes a bigger part of the workplace.

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Peak Season Refresh: Updating Your Resume & Portfolio

Refresh for the New Year

As we head into the holiday season and prepare for a new year, it’s an ideal time to refresh your professional materials. Whether you’re planning a career move before year-end or setting yourself up for new opportunities in early 2026, updating your resume, refining your portfolio, and strengthening your online presence can help you move into the new year with clarity and confidence.

Start with Your Resume: Opportunities to Strengthen Your Story

Fashion designers are creative by nature, but that creativity doesn’t always come through on paper. Clear formatting, measurable results (like best-selling styles or process improvements), and early mention of category expertise help ensure your resume communicates both talent and professionalism.

There’s also opportunity in showcasing commercial results. If your designs helped increase sales, improve efficiency, or introduce innovation, include those achievements. A resume that highlights impact tells a stronger story than one that lists responsibilities.

Including a direct link to your portfolio makes it easy for hiring managers to see your work and understand your strengths.

Standing Out in a Competitive Market

As brands plan for the year ahead, the hiring landscape becomes especially active. Defining your niche—whether it’s outerwear, print design, or sustainable product development—helps position you as an expert in your field.

Consistency across your professional platforms also matters. A cohesive aesthetic, an up-to-date LinkedIn profile, and thoughtful engagement with industry content all reinforce your personal brand and professional focus.

Tailoring each application demonstrates your understanding of a brand’s identity. Adjusting your resume or portfolio to reflect their aesthetic shows attention to detail and genuine interest in the role.

Portfolio Polish: Curate, Don’t Crowd

A strong portfolio is intentional and easy to navigate. Organize your best work by brand, collection, or category, and lead with projects that align with the style or values of the brands you’re targeting. Show range, but maintain a cohesive narrative that reflects your design perspective.

Process work—mood boards, sketches, CADs, and tech packs—adds valuable context. It demonstrates your approach and problem-solving skills, especially when your portfolio is viewed independently in remote settings.

Highlighting outcomes adds weight to your creative story. Designs that reached market, became best sellers, or supported campaign success show both creative and commercial strength.

At Emerging Blue, we connect fashion brands with designers, product developers, and creatives ready for their next step. We also work with talent to refine resumes and portfolios so their skills and goals are clearly represented. If you’re using this season to reset and prepare for what’s next, we’re here to help, from resume support to portfolio feedback and job search guidance. We’re here to help make your next move happen in 2026, together!

Portfolio Tips From The Experts

A positive side of the consumer products industry during these Covid days, is that people are connecting digitally more and more. Our ‘Tips’ series of ZOOM calls provide opportunities for job seekers to interact with industry leaders and hiring managers in fashion, home, and beauty.

Our recent virtual event focused on design portfolio tips and featured design veterans Keryn Francisco, Noreen Naroo-Pucci, and Sally Daliege. With a combined brand experience at Nike, Under Armour, The North Face, Fila, Calvin Klein, bebe, and more, this group had a lot of portfolio insight to share. This included the do’s and do not’s when it comes to portfolio presentations. We are here to offer three simple tips to help you make a great impression on your next job interview:

Keryn Francisco (shown above) discusses design portfolios along with, Noreen Naroo-Pucci and Emerging Blue’s Sally Daliege.

Keryn Francisco (shown above) discusses design portfolios along with, Noreen Naroo-Pucci and Emerging Blue’s Sally Daliege.

1. Have a digital portfolio.  Paper portfolios are a thing of the past, so it’s imperative to have a digital portfolio. Whether it is a PDF version or a website, make sure it’s updated and contains paid work more so than school projects.

2. Showcase your authentic, creative self.  As we have heard many times over, a lot of people can take pretty pictures. What is more important during an interview/portfolio showing is that you communicate to the hiring manager about who you are as a creative, and why your creative skill sets align with the brand’s needs. Noreen, a design leader, suggests to include a short one-pager in your portfolio that details out who you are as a creative.

3. Control the narrative.  It is always advised that you (the designer) walk the viewer(s) through your portfolio. This allows you to show the pieces that you’re most proud of and that speaks to your skillset, and also allows you to tell stories about your work and explain your creative process. Hiring managers love to hear about processes!

One last pro tip: always have your technological device charged and ready to go.

Hopefully these tips will help you to tweak your approach to showcasing your style and essentially marketing your personal brand. It’s a crazy competitive world out there currently, but your talent, hard work and attention to detail will pay off.