Beyond the Runway: The Talent Shaping the Intimates Industry

The Victoria's Secret Fashion Show has long been one of the most recognizable events in fashion, bringing together elaborate designs, memorable runway moments, and some of the biggest names in the industry. With the show returning this October, attention is once again turning toward the world of lingerie and intimates.

While the runway showcases the finished designs, the work behind each collection extends far beyond what audiences see. Designers, technical specialists, merchandisers, and creative teams all play a role in transforming an initial concept into a finished product.

The lingerie and intimates' industry is particularly unique because of the balance required between creativity and technical expertise. From fit and fabric selection to construction and functionality, each detail contributes to the final product and the experience of the person wearing it.

An Industry Built on More Than Design

Creating lingerie and intimates involves a level of precision that sets the category apart from many other areas of apparel. A successful design must not only reflect a brand's aesthetic but also deliver the comfort, support, and functionality customers expect.

Developing a bra, for example, requires careful consideration of fabric stretch, sizing, construction, and fit. Technical designers and fit specialists work closely with product development teams to ensure these elements come together without compromising the original design.

Consumer preferences add another layer to the process. Some shoppers prioritize everyday comfort and versatility, while others look for more fashion-driven pieces. Brands must understand their customers and adapt their collections, accordingly, often balancing familiar essentials with new designs and innovations.

Meeting these expectations takes more than a strong creative vision. It requires teams with the experience and technical knowledge to turn ideas into products that customers can rely on.

The Teams Bringing Collections to Life

The Victoria's Secret Fashion Show highlights the creative side of the industry, but developing a collection involves several departments working together long before a product reaches the runway or retail floor.

Design and product development teams establish the direction of a collection, working through initial concepts, materials, and construction. Technical designers, patternmakers, and fit specialists then focus on the details that influence how each garment fits, feels, and performs.

Merchandising and planning professionals bring a different perspective, considering customer demand, product assortments, and business goals. Their work helps brands determine which products to introduce, which styles to carry forward, and how to position collections within the broader business.

Once the product is ready, marketing and creative teams develop the campaigns and storytelling that introduce it to consumers. Runway events are one example of how brands use creative direction to build excitement and communicate their identity.

Retail and ecommerce teams complete the process by connecting customers with the finished products. Their understanding of the customer experience helps bring together the work completed across the business.

Why Industry Experience Matters in Hiring

The specialized nature of lingerie and intimates creates unique considerations when it comes to building a team.

Technical positions often require knowledge of specific construction methods, fabrics, sizing, and fit requirements. While professionals from other apparel categories may have transferable skills, experience working with intimates can be particularly valuable for roles where precision is essential.

Hiring needs also vary depending on a brand's product offering and target customer. A company focused on everyday essentials may have different merchandising and product development priorities than one specializing in luxury lingerie.

Beyond technical qualifications, understanding how a candidate's experience aligns with the brand's identity and direction is an important part of the recruiting process. The right hire should bring the skills needed for the position while also contributing to the team's broader goals.

Understanding the Brands Behind the Industry

Every brand approaches the lingerie and intimates category differently, making industry knowledge an important part of identifying the right talent.

Through recruiting partnerships with brands such as Felina, ThirdLove, and Cosabella, EB has gained experience working within a category where product expertise and brand identity are closely connected.

Understanding what makes each company unique is central to our recruiting approach. We look beyond job titles and qualifications to learn about the products, customers, culture, and goals that shape a business.

Whether a brand is expanding its product offerings, strengthening an existing department, or preparing for future growth, connecting with professionals who understand its needs can make a meaningful difference.

Beyond the Runway

As the Victoria's Secret Fashion Show brings attention to the lingerie and intimates' industry, the event also offers an opportunity to recognize the work happening behind the scenes.

The finished designs represent the combined efforts of professionals across creative, technical, and business functions. Their expertise helps brands turn ideas into products, build relationships with customers, and continue evolving in a competitive industry.

For companies looking to build or strengthen their teams, finding people who understand both the product and the brand remains an important part of long-term success.