A portfolio isn’t just a collection of work, it’s a reflection of who you are as a designer and how you think. Whether you’re applying for a role in apparel design, textile, product development, or creative direction, a well-curated portfolio can make all the difference in getting noticed.
So what makes a portfolio stand out?
It starts with intention. The best portfolios are thoughtfully put together for a specific role or brand. That means curating your work based on the company’s aesthetic, whether that’s elevated, luxury, sporty, or trend-driven. Including pieces that match the vibe of the brand you’re applying to shows that you’ve done your homework and that you can design within a specific identity.
Equally important is showing your process. Hiring managers aren’t just looking for a pretty end product. They want to understand how you got there. Mood boards, early sketches, CADs, croquis, and tech packs all help tell the full story. And in a world where you’re not always in the room to explain your work, the portfolio should be clear and self-explanatory.
A strong portfolio also demonstrates range. While consistency is key, showing versatility across categories (like womenswear, menswear, or kids), design types (apparel, accessories, or print), and skills (hand sketching, pattern work, digital development) helps paint a complete picture. And yes—hand sketching still matters, especially for brands that appreciate craftsmanship and heritage. If you have it, show it.
Don’t forget usability. A clean layout, easy navigation, and thoughtful organization (by brand, category, or collection) make it easier for hiring teams to digest your work. PDF portfolios still work well, especially for email or LinkedIn outreach. But platforms like Adobe Portfolio or personal websites are great for those wanting to reflect more of their personal design aesthetic.
As fashion recruiters, we review portfolios every day. We help creatives at every level, from early-career designers to senior art directors, refine their materials and connect with brands that align with their vision. If you’re building or updating your portfolio and wondering what to include (or leave out), our team is here to help.
Ready to take your next step? Let’s find the right role and make sure your portfolio gets you there.
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