Denim isn’t just having a moment—it’s having a full-fledged revival. From the resurgence of Y2K low-rise silhouettes to the timeless appeal of 90s straight-leg jeans, vintage-inspired denim is dominating summer collections and consumer closets alike. The energy around denim right now blends nostalgia with modern sensibilities, giving both designers and brands room to get creative.
What’s driving this comeback? A few things. First, the demand for sustainable fashion has pushed brands to explore archival styles and repurposed materials. Shoppers are thinking about longevity and how their clothes align with the planet. Vintage denim fits the bill—it’s durable, stylish, and inherently more sustainable when brands focus on reusing fabrics or recreating classic fits. At EB, we’ve seen a noticeable uptick in brands sourcing design talent with a deep understanding of vintage trends and circular design practices.
Then there’s the influence of streetwear. The line between street style and high fashion continues to blur, and denim plays a huge role in that crossover. Think oversized silhouettes, patchwork pieces, and reimagined trucker jackets. As fashion houses look to appeal to a younger audience, they’re pulling inspiration straight from the streets, and that means hiring designers and product developers who can interpret culture as much as style.
Brands like Mavi, Pistola, MOTHER Denim and 7 For All Mankind are perfect examples of denim done right, merging fit, fabric, and trend with heritage craftsmanship. We’re also seeing newer names enter the space with vintage-inspired launches that offer a fresh take on old-school looks, often paired with inclusive sizing, eco-friendly washes, and modern marketing tactics.
For design and marketing talent, this denim resurgence means opportunity. Whether it’s working on capsule collections, spearheading influencer campaigns, or diving into brand storytelling, there’s room for creativity and impact.
If your brand is leaning into vintage fashion or gearing up for a denim-focused launch, we can help you find the creative talent who gets it—from denim specialists and fashion designers to marketing leads and brand storytellers.