With peak hiring in full swing for the holiday season, brands are competing for more than just consumer attention, they’re competing for top talent. Having a strong employer brand can be the difference between attracting high-quality candidates or losing them to a more engaging competitor.
It starts with culture.
The best retail teams are built on more than skill, they’re built on shared values. Showcasing your company culture through social media, your careers page, or even employee spotlights gives potential hires a glimpse into what it’s really like to work on your team. Whether it's behind-the-scenes moments, team celebrations, or purpose-driven initiatives, that visibility helps attract people who align with your mission.
Perks go beyond pay.
Competitive wages are important, but retail professionals are also looking for more holistic support. Perks like wellness programs, flexible scheduling, mental health resources, and career development opportunities show that your brand invests in its people, not just their output. During the busy holiday season, perks that prioritize well-being and flexibility can make all the difference in attracting and keeping talent.
Let your employees tell the story.
Employee advocacy is one of the most trusted forms of brand communication. When team members share positive experiences on LinkedIn, Glassdoor, or even TikTok, it builds credibility that no paid ad can replicate. Encouraging your staff to be part of your holiday hiring story not only supports recruiting, which also reinforces a healthy internal culture.
Transparency builds trust.
From clear job descriptions to open communication around compensation and performance expectations, transparency is key. Candidates are more likely to apply, and accept offers from companies that communicate openly. That trust pays off in stronger hires and better retention, even beyond the holiday rush.
At EB we help retail brands find the talent that fits not just the role, but the culture. If you’re looking to level up your employer brand and attract top-tier retail professionals this holiday season, our team is ready to support your next chapter. The time is now for holiday hiring, connect with us!