New York Fashion Week delivered unforgettable moments this season — and our clients were at the center of it all. From cinematic debuts to playful kids’ runways and a dazzling ode to American womanhood, Derek Lam 10 Crosby, Haddad Brands, and Alice + Olivia each told powerful stories on and off the runway.

Derek Lam 10 Crosby: A Cinematic Debut

Derek Lam 10 Crosby unveiled Reflections in Time at the Crosby Street Hotel. Drawing inspiration from travel and the effortless style of the modern Crosby woman, the presentation had a strong turnout of buyers and editors, with standout reactions to the new balloon cargo pant, updated dress silhouettes, and crisp poplin shirting. A collection designed for movement and discovery, it captured the ease and sophistication the brand is known for.

Highlights:

21 looks featuring soft tailoring and satin utility wear.
Standout innovation: lace-embroidered denim that balanced utility with delicacy.
Distorted florals and bold prints with a dreamlike edge.

Celebrities including Natalie Lim Suarez, Coco Schiffer, and Vivian Tu joined a packed house, cementing Derek Lam 10 Crosby’s move into the NYFW spotlight.

Alice + Olivia: The American Woman

The American Woman, Stacey Bendet’s vision blended theatrical staging with a powerful message of heritage and female empowerment. A collection rooted in storytelling, it was both whimsical and symbolic — quintessential Alice + Olivia.

Highlights:
• 45 looks spanning structured suiting, sweeping gowns, and playful separates.
• Key details included ruffled collars, puffed sleeves, pearl- and rhinestone-embroidered denim, and tiered lace silhouettes.
• A Lady Liberty–inspired gown cascaded dramatically down marble steps, stealing the show.
• Palette ranged from ivory, blush, and florals to bold blacks with touches of red, white, and blue.

An A-list crowd of editors, influencers, and celebrities, reinforcing Alice + Olivia’s reputation for delivering not just fashion, but a full sensory experience.

Haddad Brands: Rookie USA Takes the Stage

NYFW isn’t just for grown-ups! Thanks to Haddad Brands, kids owned the runway with a special Rookie Kids Runway on Broadway. Set against the iconic backdrop of Macy’s Herald Square Plaza, the show blended fashion, family, and community spirit into one unforgettable NYFW moment.

Highlights:

Styles from Nike, Jordan, Converse, Levi’s, and Hurley.
Hosted by Ciara, with celebrity families and kids modeling the latest looks.
Big names in the crowd included Russell Wilson, Lil’ Kim, and Busta Rhymes.
Live performances by the Knicks City Kids and Trillian brought extra energy.

More than a fashion show, Rookie USA is about community, confidence, and connection across generations.

We’re proud to see our clients continuing to make their mark on one of the industry’s most important weeks of the year. Congratulations to Derek Lam 10 Crosby, Alice + Olivia, and Haddad Brands on their inspiring SS26 showings.