Interpret seasonal fashion direction, assortment opportunities and merchandise trends as appropriate for the brand.
Set and drive the Brand's seasonal fashion direction (color, trend and vision).
Lead and execute research and development of seasonal trends.
Present seasonal trends to senior leadership and Executive Committee.
Partner with cross functional teams to share information on emerging trends to ensure synergy and consistency within a brand.
Partner with Merchants and Designers to drive and develop seasonal collections.
Provide runway and trend reports to Design team and cross-functional partners.
Develop merchandise strategies and utilize trend information to develop cohesive collections.
Spend time in stores to best understand how the customer is responding to trends and concepts.
Shop competitive and aspirational retail, trade shows and markets for new merchandise, trend ideas, and design inspirations (materials, fashion, color).
Develop domestic vendor partnerships inclusive of design for the development of prints.
Produce cohesive product presentations, including boards, tear sheets and samples.
Ensure designs meet merchant line plans, assortment strategies, and overall creative direction.
Edit the product line with Merchant team ensuring program and style plans are supported by key items.
Collaborate with Marketing on development of new packaging, brand/label and hangtag needs.
Attend Brand Concept and Strategy Meetings.