*Job Filled* Marketing & Ecommerce Associate Manager : New York : Full Time

Our client, a performance golf apparel company based in NYC, is looking for an experienced Marketing & Ecommerce Associate Manager to focus on marketing, media relations, ecommerce, and social media.

Marketing:

  • Develop and execute sales and marketing programs and select/tour player wardrobes.Assist in management of the PGA Tour Player relationships.
  • Work on seasonal brand books development through final execution.
  • Assist in coordination photo shoots
  • Create/maintain Marketing Deck
  • Ship/track marketing promo product
  • Manage/maintain advertising calendar from planning, follow through and execution.
  • Create brand documents for media opportunities providing brand information, product information etc.

Media relations:

  • Managing and creating press releases as needed.
  • Managing relationships with appropriate golf media, digital & print advertising initiatives
  • Send PR samples for media needs and press opportunities

eCommerce:

  • Create Digital Marketing Report – Pull weekly sales analytics every Monday.
  • Responsible for ecommerce website (merchandising/web plan document)
  • Familiar with Big Commerce platform
  • Manage weekly site merchandising, inventory, email consumer marketing and social tie ins for client's website
  • Update/maintain website (product upload, inventory management, anchor selection/upload, product information input, CSV import/export, SEO input, Google Shop input)
  • Assist with management of customer service inquiries
  • Create and execute marketing promo plans (ex. Holiday, Black Friday)
  • Manage still photography photo-shoots – Schedule shoots, create shot list, code style numbers for RepSpark.

Marketing Email Plan:

  • Manage eCommerce marketing plan – create monthly email calendar (message, image selection, copy)
  • Create and schedule weekly emails. (Email build, code, copy)

Social Media:

  • Manage all Social Media distribution and advertising platforms (Facebook, Instagram, Twitter, Pinterest, Tumblr accounts)
  • Manage responses to customer inquires across platforms.
  • Create (image selection/copy), schedule and post all social media content across platforms.
  • Manage monthly social media content calendar
  • Pull weekly engagement analytics for Facebook, Instagram, and Twitter.

Marketing Team Administration:

  • Coordinating the marketing needs of the sales team
  • Work with sales management in administration of sales meetings & PGA Show
  • Create marketing/brand documents for sales accounts.
  • Upload all seasonal product photography and marketing documents to RepSpark.

Qualifications:

  • At least 3-5 years relative experience
  • Bachelor degree
  • Strong written and verbal communication skills
  • Highly organized and detail-oriented
  • Proficient in Microsoft office, word, excel, Adobe CS and Ai, RepSpark, big commerce
  • Working understanding of marketing processes and procedures

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