Director of Digital Marketing
The Digital Marketing Director will be responsible for leading and developing the long-term digital marketing strategies for a leading online cosmetics brand. This role requires in-depth digital marketing experience, strong business acumen and an analytical approach. As a leader within the organization, he/she will work closely with cross functional teams to ensure consistency throughout our digital presence.
Build the brand’s digital marketing road-map.
Manage all digital marketing channels (Ad words, affiliates, emails, paid social, etc.).
Measure ROI and KPIs and prepare budget.
Develop specific campaigns to create and maintain high levels of customer interaction.
Manage and improve online content, considering SEO and Google Analytics.
Forecast sales performance trends and act proactively to increase our market segment.
Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies.
Monitor competition and provide ideas to stand out.
Stay up-to-date with digital technology developments.
Proven work experience as a Digital Marketing Director.
Demonstrable experience in designing and implementing successful digital marketing campaigns.
Strong understanding of how all current digital marketing channels function.
Solid knowledge of online marketing tools and best practices.
Hands on experience with SEO/SEM, Google Analytics and CRM software.
Excellent analytical and project management skills.
Strong team management and communication (written and verbal) skills.