Director of Digital Marketing and Customer Acqusititon : San Francisco : Full-Time

Director of Digital Marketing

The Digital Marketing Director will be responsible for leading and developing the long-term digital marketing strategies for a leading online cosmetics brand. This role requires in-depth digital marketing experience, strong business acumen and an analytical approach. As a leader within the organization, he/she will work closely with cross functional teams to ensure consistency throughout our digital presence.

Responsibilities:
 Build the brand’s digital marketing road-map.
 Manage all digital marketing channels (Ad words, affiliates, emails, paid social, etc.).
 Measure ROI and KPIs and prepare budget.
 Develop specific campaigns to create and maintain high levels of customer interaction.
 Manage and improve online content, considering SEO and Google Analytics.
 Forecast sales performance trends and act proactively to increase our market segment.
 Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies.
 Monitor competition and provide ideas to stand out.
 Stay up-to-date with digital technology developments.
Requirements
 Proven work experience as a Digital Marketing Director.
 Demonstrable experience in designing and implementing successful digital marketing campaigns.
 Strong understanding of how all current digital marketing channels function.
 Solid knowledge of online marketing tools and best practices.
 Hands on experience with SEO/SEM, Google Analytics and CRM software.
 Excellent analytical and project management skills.
 Strong team management and communication (written and verbal) skills.

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