What a wonderful Holiday season! It helped drive retail sales for many companies. According to Mastercard, total US retail sales rose 5.1% between November 1 and December 24 from the prior year. As you were out shopping, you probably noticed at least one pop-up shop. They have become more and more popular as they give a fresh twist to the former all brick and mortar retail environment. In addition to an influx in commerce, retail hiring rose this past Holiday season as well. According to the Labor Department, 312,000 jobs were added in December 2018. That number includes many seasonal retail jobs.
Since the holidays have come to a close, we want to take a few moments to step back… give out some high fives, and reflect on what we learned by staffing a record number of pop-ups across the country.
The top three trends we saw for a successful pop-up this season:
Plan out staffing needs. We cannot stress enough how important it is to hire, at least, 25% more staff than you think you are going to need. Life can be busy around the holidays and this applies to the staff you hire. Plan for additional staff to cover increased business or any ‘holiday attrition’. To keep your team engaged and committed to your pop-up, plan to pay and train them well. Development of a well-trained and informed team will make the short-term sales associates feel like they are part of your brand.
Create a lasting relationship with your customers. Channel all of your resources to find ways to continue the retail momentum you’ve built by leveraging in-person interactions, digital or social media, and to extend the brand experience beyond the event. You’ve gotten them excited about your brand and now you need to stay top of mind for their future retail purchases. One example is to interact with customers on Instagram, Snapchat and Facebook so you can stay connected after the pop-up shop closes.
Have an end game. Plan out how the pop-up shop will close and make your staff aware of your plans. Will you need them to work after the shop closes to wrap everything up? Are they good candidates for working any permanent retail locations you have? Consider offering a bonus for working through the entire pop-up or consider those candidates for future full-time positions with your company. Either way, your end game, is as important as your roll-out plan. Execute both and your pop-up will likely be a success.
To sum it up, it is critical to develop a thorough and practical staffing plan, create a lasting relationship with your clients, and have a long-term game plan. Mapping out those three key areas will have you on the right path to a highly successful pop-up event. As always, if you need support, our team at Emerging Blue would gladly connect you with the best pop-up event staff.
About Emerging Blue:
Emerging Blue is a creative recruitment agency that represents full-time and freelance talent in Fashion, Home and Beauty. We fill jobs from San Francisco to New York, and everywhere in-between. We represent top candidates, the hottest brands and innovative companies of all shapes and sizes. If you need recruitment and hiring support, we would love to support you. We fill jobs from Visual Merchandisers and Keyholders to Luxury Retail Store Managers and Sales Associates. Our talent is your strength.
Simply put, we love to find and place creative talent! However, as recruiters we have come to realize that applicants do not have a clear understanding of the recruitment, application and hiring processes. In turn, we see applicants send in old resumes with missing jobs and roles, put incorrect contact information on their resume and cover letter, and do not maximize their resume format in the best ways. Our team of Talent Matchmakers here at Emerging Blue pride ourselves in helping job seekers find jobs, so we have put together a list of the top five resume tips that will help any job search.
Submit an updated resume
We cannot stress enough the importance of an updated and current resume. Even if you are currently employed and do not have plans to transition to a new job, it is extremely beneficial to always keep an updated resume saved on your computer or your iCloud. In addition to always having an updated resume, your resume needs to tell your amazing story! You have achieved big things, so be sure your resume reflects your true accomplishments, and does not simply list your duties and tasks of each job you held. Additionally, your LinkedIn profile should match your resume (making sure job titles and dates align) or it could confuse the recruiter, HR manager or company.
The “Summary” is an overview of your greatest skills
Now that you have an updated resume on hand, it is imperative that your “Objective” or “Professional Summary” on your resume matches the position you are applying for. This means you may need to tweak the “Objective” or “Professional Summary” for each application you submit. Recruiters have time constraints when reviewing resumes, so help recruiters out and showcase your skills and achievements in an easy to read format, and whenever you can toss in numbers – do it! For example, a well-written “Professional Summary” would read, “Cosmetics Marketing Manager with 15+ years’ experience leading beauty brands to success, while saving clients $500k a year in costs.”
Understanding Applicant Tracking Systems
There is a lot of talk out there about Applicant Tracking Systems (ATS). Simply put, ATS’s house resumes and candidate information for companies. When applying to a company, some companies have it set up where once you submit your application you are automatically input into their ATS while others have it set up where they manually enter the information into the ATS. A key point to remember is that some systems are automated to catch key words. Particularly if you are using an image-based resume – such as a PDF – sometimes ATS’s cannot extract the information from the image-based file to catch the key words. Therefore, set yourself up for success and submit your resume as a Word Document.
Email Address Etiquette
Next up is the importance of a professional email address. You are probably thinking, ‘what is wrong is my email address’ or ‘does my email address really impact the recruiter or hiring manager’s perception of me?’ The short answer is YES. Email addresses matter. They actually matter a lot! The first thing to make certain is that your email address is correct. Many times, we’ve reached out to applicants and candidates to hear ‘oh, that’s my old email address’ or ‘I should have updated that, I don’t have the password for that email account anymore’ or sometimes no reply at all because the email and phone number were incorrect. It is important if you are job searching to make sure you have the correct email address and phone number listed so that recruiters and hiring managers can get into contact with you. It also shows that you’re detailed, organized and highly conscientious. If you cannot update your resume to reflect your current email address, do you think a company will want to hire you as a manager?
Another aspect to consider with email address etiquette is the format of the email address. As a job seeker and applicant, it is critical to have a professional email address. Our best advice is for applicants and job seekers to create a specific email account strictly for job purposes. When creating a professional email address, it can simply be your first and last name combined together. For example, JohnSmith@emergingblue.com or JaneSmith@emergingblue.com (those are not real email address). Lastly, it is best to not use email addresses like sexy420@...com or biga$$@...com. While we are all human and want to show our fun and unique personalities online, it is best to remain professional while job searching, so leave behind the sexy420 and the biga$$ email addresses, and create a professional looking email address.
Spellcheck, spellcheck, and spellcheck again
The last key point we want to go over is spelling and grammar. You never want to ruin your chances of landing a job right at the resume review stage, so watch out for misspelled or incorrectly used words on your resume. Many times we have seen the title “manager” spelled “manger” as well as the incorrect use of their, there, and they’re. Always use spellcheck and read your resume aloud to catch any spelling or grammatical errors. Reading a resume aloud also helps to create a conversational tone to your resume.
About Emerging Blue:
Emerging Blue is a creative recruitment agency that represents full-time and freelance talent in Fashion, Home and Beauty. We fill jobs from San Francisco to New York, and everywhere in-between. We represent top candidates, the hottest brands and innovative companies of all shapes and sizes. If you need recruitment and hiring support, we would love to support you. We have filled jobs from Technical Designers and Brand Managers to Luxury Retail Store Managers and Sales Associates. Our talent is your strength.