Job Seeker

Maximize Your LinkedIn Profile and Get Noticed

We are in a candidate-driven market, yet some job seekers are experiencing challenges landing a job… or even getting a response. In the age of online career portals and applicant tracking systems, enhancing your LinkedIn profile may increase your digital visibility. 

Taking these 5 simple steps will have recruiters reaching out to you, and hey, you may land your dream job:

Maximize your Headline real estate.

The Headline on LinkedIn appears right under your profile pic. It is prime real estate for your career focus, job title or skills. Here is where it’s fully acceptable to call yourself a “Creative Ninja”.

Your Headline gives a quick snapshot of who you are on LinkedIn via a few well-chosen keywords. It is also how recruiters and companies search for you. It is very important to have the job title that you are interested in somewhere in your Headline so that recruiters can find you when they source candidates.

There are numerous ways to format your LinkedIn Headline. While some people put their exact job title and the company they work for as theirs, others list their key skills or traits. For example, a basic Headline could read, “Designer at XYZ” versus a skills-based Headline could read, “Pattern maker, Flat sketcher, and Fashion Disruptor who is passionate about Innovation and Design”. Both examples work; but if you want to stand out of the crowd, use a unique Headline that draws people in and makes them want to click your page and read more about you.

Set Your Industry and Career Interests.

In addition to recruiters using keywords, job titles and headlines to search for qualified candidates, they also source using the Industry and Career Interests filters. Setting these filters, is often a one-time task. 

Whichever industry you are looking to work in, set that as your Industry so the right recruiter can find your profile. This will not only save yourself time, but also save the recruiter time as well. It is a win-win for both.

IndustryLI.PNG

Another section to review is Career Interests. Are you looking for a full or part time role? Remote or onsite? Permanent or temporary? Let your preferences be known. Recruiters often search for candidates based on Career Interests. So, set yourself up for success in the job search by telling recruiters what your skills are and what type of work you want.

CareerInterestsLI.PNG

Turning on the Open to Opportunities function will allow people searching LinkedIn to find, recruit, and ultimately, hire you.

To learn more about setting your LinkedIn Career Interests and turning on the Open to Opportunities function, visit; https://www.linkedin.com/help/linkedin/answer/67405?lang=en_US 

Add Relevant Jobs, Education, and Volunteer Experience. 

Now that you have created a unique Headline that explains to people who you are professionally, and have set your Industry and Career Interests, now it is time to add all relevant roles, education and volunteer experiences. Recruiters will often search LinkedIn by specific job title. They will narrow their search for candidates who currently, or in the past, have the same job title. Therefore, if you are applying for a job, make sure that job titles can be found on your profile. Recruiters may also search for specific degrees, schools or higher education. So, if you have a degree, list it. If you have certifications, list those, too.  

Check your LinkedIn Inbox daily.

If you are a current job seeker and actively applying for open roles, then it is important to check your inbox for replies from recruiters. There are times when we have received a reply from a candidate asking to set up an interview months after we emailed them about the job. Time is an important factor in the field of recruiting and job seeking, so if you are on the job hunt then act with a sense of urgency and have open and fast communication.

Your LinkedIn profile should reflect your professional brand.

Your LinkedIn profile is about your career history and your experiences which brought you to where you are now. Perhaps you are a growing Designer or a powerhouse Creative Director.  Your LinkedIn Profile is a great place to broadcast your professional brand and when an employer or recruiter visits your LinkedIn profile, your professional brand should stand out. For example, if you are looking for a job as Creative Director, your page should showcase the titles, skills, dates and experiences you have had in that capacity. As always, the information on LinkedIn should closely match the information on your current resume.

The five bits of advice above are a great starting point for getting yourself more noticed on LinkedIn, and in hope, have recruiter’s and companies reach out to you about jobs. Should you continue to apply for jobs that you’re interested in? Definitely! The advice we provided are great ways to add to your job search and garnish greater visibility on LinkedIn so that you do not exhaust yourself with submitting application after application with no results.

About Emerging Blue:

Emerging Blue is a creative talent resource partner that represents freelance, temp-to-perm, and full-time talent in Fashion, Home and Beauty. We fill jobs from San Francisco to New York, and everywhere in-between. We represent top candidates, the hottest brands and innovative companies of all shapes and sizes. If you need recruitment and hiring support, we would love to partner with you. Our talent is your strength.

Top Five Resume Tips from a Recruiter

StockSnap_YSUTGQOWQ5.jpg
Your resume should tell your amazing story!

Simply put, we love to find and place creative talent!  However, as recruiters we have come to realize that applicants do not have a clear understanding of the recruitment, application and hiring processes. In turn, we see applicants send in old resumes with missing jobs and roles, put incorrect contact information on their resume and cover letter, and do not maximize their resume format in the best ways. Our team of Talent Matchmakers here at Emerging Blue pride ourselves in helping job seekers find jobs, so we have put together a list of the top five resume tips that will help any job search.  

Submit an updated resume

We cannot stress enough the importance of an updated and current resume. Even if you are currently employed and do not have plans to transition to a new job, it is extremely beneficial to always keep an updated resume saved on your computer or your iCloud. In addition to always having an updated resume, your resume needs to tell your amazing story! You have achieved big things, so be sure your resume reflects your true accomplishments, and does not simply list your duties and tasks of each job you held. Additionally, your LinkedIn profile should match your resume (making sure job titles and dates align) or it could confuse the recruiter, HR manager or company. 

The “Summary” is an overview of your greatest skills

Now that you have an updated resume on hand, it is imperative that your “Objective” or “Professional Summary” on your resume matches the position you are applying for.  This means you may need to tweak the “Objective” or “Professional Summary” for each application you submit.  Recruiters have time constraints when reviewing resumes, so help recruiters out and showcase your skills and achievements in an easy to read format, and whenever you can toss in numbers – do it! For example, a well-written “Professional Summary” would read, “Cosmetics Marketing Manager with 15+ years’ experience leading beauty brands to success, while saving clients $500k a year in costs.”

Understanding Applicant Tracking Systems

There is a lot of talk out there about Applicant Tracking Systems (ATS). Simply put, ATS’s house resumes and candidate information for companies. When applying to a company, some companies have it set up where once you submit your application you are automatically input into their ATS while others have it set up where they manually enter the information into the ATS. A key point to remember is that some systems are automated to catch key words.  Particularly if you are using an image-based resume – such as a PDF – sometimes ATS’s cannot extract the information from the image-based file to catch the key words. Therefore, set yourself up for success and submit your resume as a Word Document.

Email Address Etiquette

Next up is the importance of a professional email address. You are probably thinking, ‘what is wrong is my email address’ or ‘does my email address really impact the recruiter or hiring manager’s perception of me?’ The short answer is YES. Email addresses matter. They actually matter a lot! The first thing to make certain is that your email address is correct. Many times, we’ve reached out to applicants and candidates to hear ‘oh, that’s my old email address’ or ‘I should have updated that, I don’t have the password for that email account anymore’ or sometimes no reply at all because the email and phone number were incorrect. It is important if you are job searching to make sure you have the correct email address and phone number listed so that recruiters and hiring managers can get into contact with you. It also shows that you’re detailed, organized and highly conscientious. If you cannot update your resume to reflect your current email address, do you think a company will want to hire you as a manager?

Another aspect to consider with email address etiquette is the format of the email address. As a job seeker and applicant, it is critical to have a professional email address. Our best advice is for applicants and job seekers to create a specific email account strictly for job purposes. When creating a professional email address, it can simply be your first and last name combined together. For example, JohnSmith@emergingblue.com or JaneSmith@emergingblue.com (those are not real email address). Lastly, it is best to not use email addresses like sexy420@...com  or biga$$@...com. While we are all human and want to show our fun and unique personalities online, it is best to remain professional while job searching, so leave behind the sexy420 and the biga$$ email addresses, and create a professional looking email address.

Spellcheck, spellcheck, and spellcheck again

The last key point we want to go over is spelling and grammar. You never want to ruin your chances of landing a job right at the resume review stage, so watch out for misspelled or incorrectly used words on your resume. Many times we have seen the title “manager” spelled “manger” as well as the incorrect use of their, there, and they’re. Always use spellcheck and read your resume aloud to catch any spelling or grammatical errors. Reading a resume aloud also helps to create a conversational tone to your resume.

About Emerging Blue:

Emerging Blue is a creative recruitment agency that represents full-time and freelance talent in Fashion, Home and Beauty. We fill jobs from San Francisco to New York, and everywhere in-between. We represent top candidates, the hottest brands and innovative companies of all shapes and sizes. If you need recruitment and hiring support, we would love to support you. We have filled jobs from Technical Designers and Brand Managers to Luxury Retail Store Managers and Sales Associates. Our talent is your strength.